Dancing on Ice   "Polar Bears"

Dancing on Ice- "Polar Bears" for ITV.  Two multi-award winning slices of cuteness. Apparently ITV's most popular campaigns of all time. 

ITV Creates Identity Projcet

The initial idea was to create a new ident each week for the ITV network using a different British Artist- 52 Artists, 52 Weeks. 
In the end, the project ran for 3 art packed years. 

Liar: Launch Campaign

Liar launch campaign for ITV. Leaning into the two sides of the drama's story led to some really innovative TV and social. 

ITV Kid Creates

Award winning branding project creating viewer engagement during the Pandemic. 

ITV TRIGGER POINT "COUNTDOWN"

Tension filled 360 awareness campaign for the launch of new ITV Bomb disposal drama, Trigger Point

Royal Ballet & Opera; Tutu Tree Christmas activation.

Created by award winning artist Hugo Dalton, the tree was the centre piece of the RBO's 2024 Christmas. Made from recycled tutus donated by the Royal Ballet, it made the best tree in London lists and brought additional footfall into the building. 

Royal Ballet and Opera: 24/25 Season Key Art

Key art for the major productions of the 24/25 Opera and Ballet Season.
​Eugene Onegin, Cinderella, Semele, Die Walkure, Festen and An American in Paris. Shot by Sebastian Nevols,

Coronation Street "Then, Now & Fovever"

Beautifully directed by Caswell Coggins, this celebration of the world's longest running continuing ​drama was a joy to work on and one of my favourite pieces. 

ITV Euros 

Ian Wright spreads some much needed joy in this TV spot for the Euros 2020/1 coverage on ITV. ​

ITVX Launch & Branding 

A launch campaign that touched everything- stunts, killer edits, massive media and an exquisite collaboration with Dixon Baxi to create the service's name, branding and behaviour. In less that 6 months ITVX overtook All4 and Disney+ in terms of audience consideration. 

Elektra "A Family Torn"

In the chilling, operatic adaptation of Elektra, a family is ripped apart by revenge.
​Opera singer Nina Stemme, is portrayed as Elektra herself,
torn away from the lavish lifestyle and comfort of her family.
​Used online, in digital marketing and OOH.
Creative Director: Tony Pipes.  Creative Team: Sasha Balmazi / Lara Cappelli  Photographer: Laura Steven

Text Santa  "Knitted Ad Break"

D&AD winning knitted ad break, hand stitched and animated for the ITV "Text Santa" charity and Christmas jumper day. 

"A Year on Planet Earth"- Frozen Poster

To show the changing of seasons- a key feature of the TV show-
​we wrapped a billboard in ice, which slowly melted and revealed spring underneath. 

Royal Opera House- Carmen OOH

Royal Opera House- Madama Butterfly OOH

Luther : Season 2 TVC

A brilliant performance from Idris Elba with great direction from Caswell Coggins make this D&AD winning ad one of my favs. 

BT & ITV "Creative Beyond Limits"

Brand partnership showcasing the power of BT tech. 

M&S "Fresh Market Update"

Super effective content series that showed the food journey of M&S produce from farm to plate. 

Examples of Key Art & OOH

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EMMERDALE 50th 

Award winning TVC for the soap's anniversary- created using full body scans of the cast. 

Doctor Who Season 6 Teaser

Silence Will Fall - Reveal of new villain "The Silence". 

Jekyll and Hyde  D6

Super fun digital billboard

ITV "Vanity Fair" OOH & Print

ITV "Fearless" OOH & Print

Popcorn Dispensing Billboard for ITVX

Sensory installation for the ITVX launch @ Kings Cross London. The world's freshest billboard. Help yourself to fresh popcorn and watch ITVX. 

ITV "Where Drama Lives"

ITV "Where The Entertainers Live"

I'm proud to say this campaign changed ITV's "brand love" overnight- and was a blast to make. 

ITV World Cup "Forget"

"Forget"- The Fifa World Cup on ITV.  We were so tired of everyone going on about what had gone before, we decided to set it on fire. 

Britbox "Connections" UK SVOD Launch TVC 

Launch film for streaming service, BritBox.
​Directed by Daniel Kleinman. 

I'm a Celebrity "Choose Your Own Adventure "

Data led, "Choose Your Own Adventure" style,
​TV campaign for "I'm A Celebrity Get Me Out Of Here"

ITV 'Marcella' OOH & Print 

Malaria No More "The Hunting Moon"

Infectious, award winning campaign created to raise awareness for charity, Malaria No More. 

ITV 'Victoria' OOH & Print 

BBC Eastenders 25th Anniversary Campaign

Celebrating 25 years of dramatic endings.

TVC for "ART REVEALED" season for the BBC

Made with award winning photographer Giles Revell

BLACK VOICES CAMPAIGN

Black Lives Matter- We handed over airtime to give people a voice. Raw and unfiltered. 

"The Shows We Never Want to Make"- Campaign

One in a series of award winning ads, designed to highlight ITV's commitment to reducing its carbon footprint.

ITV "Strangers" Case Study 

This Hong Kong based thriller gave us a great springboard for some fun media.

Invisible Disabilities 

Celebrity led campaign to raise awareness about invisible disabilities. Campaign of the Year at the British Diversity Awards 2022.

Reels of work from my time at the BBC. Oldies, but goldies. 

ITV2 Badly Behaved Idents

Cannes Lion and Clio winning work with the help of those clever folk at ManvsMachine.

ITV World Cup 2022- "We Live it. We love it"

TVC for ITV's WORLD CUP 22 Coverage. Directed by Glenn Kitson.

"GET KANYE"- ITV2 Relaunch  Social Campaign

Proper fun, exactly what social should be. 

Broadchurch Launch Campaign

Launch campaign for the the cultural phenomenon that was Broadchurch. 

Emmerdale "Last Dance"

The Emmerdale cast dance with death in this award winning spot directed by the BAFTA winning, Jon Yeo. 

MOBO Awards "Paving The Way"

Real world brand partnership with ITV2 and the MOBO's. 

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