The initial idea was to create a new ident each week for the ITV network using a different British Artist- 52 Artists, 52 Weeks. In the end, the project ran for 3 art packed years.
I'm a Celebrity "Choose Your Own Adventure "
Data led, "Choose Your Own Adventure" style, TV campaign for "I'm A Celebrity Get Me Out Of Here"
Liar: Launch Campaign
Liar launch campaign for ITV. Leaning into the two sides of the drama's story led to some really innovative TV and social.
"A Year on Planet Earth"- Frozen Poster
Love Island : This is Not a Drill
After post pandemic false starts, we did everything in our power to let fans know that Love Island was really back.
Broadchurch Launch Campaign
Launch campaign for the the cultural phenomenon that was Broadchurch.
ITV "Strangers" Case Study
This Hong Kong based thriller gave us a great springboard for some fun media.
ITVX Launch & Branding
A launch campaign that touched everything- stunts, killer edits, massive media and an exquisite collaboration with Dixon Baxi to create the service's name, branding and behaviour. In less that 6 months ITVX overtook All4 and Disney+ in terms of audience consideration.
ITV Trigger Point "Countdown"
Tension filled 360 awareness campaign for the launch of new ITV Bomb disposal drama, Trigger Point
MOBO Awards "Paving The Way"
Real world brand partnership with ITV2 and the MOBO's.