Ranked in the Creativepool Top 25 influential and inspiring Executive Creative Directors, I'm currently Head of Creative for Audiences and Commercial at the Royal Ballet and Opera, leading the creative team, working on advertising campaigns and strategy for some of the world's greatest Opera and Ballet productions and creating content for brand partnerships.
I started my creative career in the music industry, being signed to Manchester’s legendary “Factory Records” with my Band the Space Monkeys.
After this, I worked as a graphic designer, before pursuing a career in Broadcast Marketing, creating award winning advertising campaigns and branding at the BBC, UKTV and ITV, for iconic TV brands such as Doctor Who and Downton Abbey.
I've also worked on brand partnerships, direct to consumer and branded content with clients that include
M&S, Rolex, Facebook, BT and Sony Pictures.
I was Executive Creative Director of ITV’s in-house advertising agency ITV Creative for 10 years, where I wrote and produced multi-platform, integrated campaigns for the business, devised creative strategy, led and inspired the creative team and the brand and design team.
I also named and launched the SVOD service BritBox in the UK and was creative leadon the launch and branding
for the successful AVOD service, ITVX.
I’ve won every award this game gives and through it learnt that the real gold comes from the work and the fun you have with it.
Give me a shout at tony@tonystoyshop.com
I live it and I love it.
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Awards
CANNES LIONS
Logo and Visual Design- ITV REBRAND
Animation- ITV KNITTED AD BREAK
Design Identity- ITV2
Animation- DANCING ON ICE
CLIO
Brand & Design- ITV2
Shortlist– ITV Knitted Ad Break
CREATIVE CIRCLE
Best Idents- ITV2
Best Cinematography- Nominated- ART REVEALED ON THE BBC
Best Multimedia Campaign-THE HUNTING MOON / MALARIA NO MORE
D&AD AWARDS
PENCILS
Wood- Dancing on Ice- Bear & Squirrel (2019)
Graphite - ITV KNITTED AD BREAK (2016)
Wood- ITV KNITTED AD BREAK (2016)
Wood- TV Promotions & Programme Junctions: LUTHER (In 2012 Annual)
Wood- TV Promotions & Programme Junctions: ART REVEALED ON THE BBC (2012 Annual)
Wood- TV & Cinema Communications- TV Promotion, Sting or Programme: HOUSE OF SADDAM (In 2009 Annual)
CREATIVE REVIEW ANNUAL 2016
ITV2 Identity
CREATIVE REVIEW PHOTOGRAPHY ANNUAL 2011
Advertising, Best In Book- ART REVEALED ON THE BBC
DESIGN WEEK AWARDS
TV, Film & Video Graphics: WHERE DRAMA LIVES
Brand of the Year: ITV
TV, Film & Video Graphics: BBC TWO HEROES 2DIMENSIONS
Broadcast Design (Short Listed): ART REVEALED ON THE BBC
PROMAX UK
Best Drama Originated: Emmerdale 50th
Best Drama Originated- Coronation Street “A thousand eyes”
Best Press Advertising- Love Island Cover Wrap.
Best 360 Campaign- Strangers
Best Use of Sound Design: Coronation Street :Then now & Forever
Best Use of Direction: CORONATION STREET: THEN NOW & FOREVER
Best Drama Originated: CORONATION STREET: THEN NOW & FOREVER
Best Drama Clip based: LIAR
Best Entertainment- THE VOICE (LAUNCH)
Best Digital Out of Home: GRAND NATIONAL STREAMING
Best Use Of Social Media: Get Kanye to follow ITV2
Best Use Of Social Media: BROADCHURCH FLOCK TO UNLOCK
Best Childrens Promo:THUNDERBIRDS ARE GO! ITV/CITV
Best Entertainment promo (Originated): X FACTOR
Best On-Air Ident Campaign (In-House): ITVBe Mydents
Best Channel Identity: ITV2
Best On-Air Ident Campaign (Out-of-House): ITV2
Best Cross-Media Campaign for a Channel: ITVBe
CHANNEL OF THE YEAR: ITV
Best Drama Originated: ITV: WHERE DRAMA LIVES (House of Drama)
Best Use of Direction: ITV: WHERE DRAMA LIVES (House of Drama)
Best Entertainment Originated: X FACTOR
Best Use of Direction: ITV: WHERE THE ENTERTAINERS LIVE
Best Factual Clip Based: ITV DOCUMENTARIES: STORIES THAT NEED TO BE HEARD
Best Use of Sound Design: ITV DOCUMENTARIES: STORIES THAT NEED TO BE HEARD Best Cross Media Campaign: BROADCHURCH
Best Season or Stunt: SUMMER OF SOAPS
Best Ident: ITV3
Best Drama Clip Based: BROADCHURCH
Best Drama Clip Based: DRAMA LIVES ON ITV
Best Drama Clip Based: MRS BIGGS
Best On-air Campaign-Channel Promotion: DRAMA LIVES ON ITV
Best Drama Originated: LUTHER
Best Season or Stunt: BBC ONE XMAS-“EVERYONES HOME FOR CHRISTMAS”
Best Cross Media Campaign: BANG GOES THE THEORY AWARDS
Best Drama Originated: HOUSE OF SADDAM
Best Use of Sound Design- THE SILENCE
Best Television Campaign, Channel- HD HUNTER
Best Television Campaign, Programme- EASTENDERS 25
Best Website or Interactive Promo- DOCTOR WHO ADVENTURE GAMES
Best Drama Promo, Clip Based- THE SILENCE
Best Use of Social Media- EASTENDERS 25
Best Long Form -HD HUNTER (BEING HUMAN)
PROMAX EUROPE
Total Brand Design package- ITVX
Best Short Form Promo- Love Island "This Is Not A Drill"
Creative Team of the year nomination- 2018
Creative Team of the year nomination- 2017
Best Short Form promo- Dancing on Ice- Bear & Squirrel
Best Entertainment Promo- Dancing On Ice Polar Bears
Best Drama Campaign- Liar
Best On Air Idents- ITV2
Use of Social Media- #GetKanyeToFollowITV2
Logo Design- Jekyll & Hyde
Logo Design- Thunderbirds are Go!
Best Promo (Not Using Footage)- LUTHER
Best Entertainment / Music / Variety / Comedy : BBC GLASTONBURY
Best Television Image Campaign: BBC ONE XMAS-“EVERYONES HOME FOR CHRISTMAS”
Press
Creativepool interview
The Wind Thieved Hat Podcast Interview
Calm Campaign
Creative Review: "ITV Creates"
David Reviews: "ITV Creates"
The Drum "Rugby World Cup"
TV Brand Builders
Little Black Book- Coronation Street
The Wind Thieved Hat Podcast Interview
Calm Campaign
Creative Review: "ITV Creates"
David Reviews: "ITV Creates"
The Drum "Rugby World Cup"
TV Brand Builders
Little Black Book- Coronation Street