Tony Pipes
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Commercial Partnerships

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I Am Team GB: The National Lottery and ITV 

A joint venture to celebrate how the National Lottery supports Team GB athletes   and a rally call to get people moving,
​with the nation's biggest sports day.  We even closed the channel for an hour to encourage people to get out of the house and get active.  
With 972,000 participants, it persuaded more people to take part in sport than ever before. 

M&S Food : Fresh Market Update

In 2020, we helped maintain M&S’s quality and fresh food credentials by creating  Fresh Market Update.   Research told us M&S customers ate between 6-8pm, so we created a habitual viewing moment integrated into the ITV weather.
​We used 72 creative treatments to highlight the week’s product focus.

Text Santa  "Knitted Ad Break"

D&AD winning knitted ad break, hand stitched and animated for the ITV "Text Santa" charity and Christmas jumper day. 

BT & ITV "Creative Beyond Limits"

Brand partnership showcasing the power of BT tech. 

Guiness : Liberty Fields

This brand partnership  featuring ITV’s top female pundits  lead into the launch of their commercial.

Facebook Portal & ITV

ITV talent were used to demo the Facebook Portal
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