A joint venture to celebrate how the National Lottery supports Team GB athletes and a rally call to get people moving, with the nation's biggest sports day. We even closed the channel for an hour to encourage people to get out of the house and get active. With 972,000 participants, it persuaded more people to take part in sport than ever before.
M&S Food : Fresh Market Update
In 2020, we helped maintain M&S’s quality and fresh food credentials by creating Fresh Market Update. Research told us M&S customers ate between 6-8pm, so we created a habitual viewing moment integrated into the ITV weather. We used 72 creative treatments to highlight the week’s product focus.
Text Santa "Knitted Ad Break"
D&AD winning knitted ad break, hand stitched and animated for the ITV "Text Santa" charity and Christmas jumper day.
BT & ITV "Creative Beyond Limits"
Brand partnership showcasing the power of BT tech.
Guiness : Liberty Fields
This brand partnership featuring ITV’s top female pundits lead into the launch of their commercial.