word from the creative frontline by Tony Pipes. Advertising, Art and Design.
September 30th, 2013

Mercedes-Benz “Magic Body Control”!

This spot from Jung von Matt/Neckar is going viral like Bird-Flu.
Bearing a striking resemblance to this Ogilvy spot from February- it looks like someone in the creative department may have taken their eggs from someone else’s basket!

November 19th, 2012

Dumb Ways To Die!

Amazing piece for Melbourne’s metro trains composed by Ollie McGill.
7 million youtube hits in 5 days.

March 3rd, 2012

Kevin Allocca: Why videos go viral!

Interesting Ted talk- nice to play to clients when they put on the brief “Viral Video”- like it’s that easy!

by pipesy | Posted in Advertising, Interactive | No Comments » | Tags: ,
January 9th, 2012

LG- Shoplifter!

Super smart viral for the new slim LG telly.

by pipesy | Posted in Advertising, Stunt | No Comments » | Tags: , , ,
January 2nd, 2012

Honda- Off The Grid!

Stunning 360 degree movie from W+K, Partizan and director Michael Geoghegan.
Making of below, but experience the film here.

December 12th, 2011

Flash Mob F@#ked Up!

Don’t know who made this but I’m damn sure it wasn’t T-Mobile!!
Via adverblog

by pipesy | Posted in Advertising, Stunt | No Comments » | Tags: , ,
November 17th, 2011

Finger Parkour!

Very cool finger fun that I suspect, although unbranded, might be pushing Le Coq Sportif…

October 10th, 2011

McDonald’s No Surprises!

More from McDonald’s, this time via a neat little idea from the Miami Ad School.

September 17th, 2011

Back For The Future!

Nike has begun to steadily auction off 1500 pairs of Nike Air MAGs (Marty McFly’s future shoe of choice) via eBay for the Michael J Fox Foundation for Parkinson’s research, This short film starring the legendary Doc, Christopher Lloyd, was created by Wieden + Kennedy and was directed by Frank Marshall.

July 28th, 2011

OK Go- All Is Not Lost!

This is the new video from Ok Go and Director Trish Sie- it’s really nice, but it’s really only half the story. Using Google Chrome you can go to the All Is Not Lost website and watch real magic happen. Called a “Video Dance Messenger” you can insert your own message which then gets performed by the band and modern dance company Pilobolus, who transform into letters. Clever in itself, but the real standout comes with how it uses Google Chrome’s power by resizing and choreographing the browsers windows in time to the music. It’s really fun, really clever and not a bad tune!
I’m loving it!

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