word from the creative frontline by Tony Pipes. Advertising, Art and Design.
February 6th, 2012

Superbowl 2012 Super Ad Round Up!

Superbowl XLVI 2012, my favourite sporting event of the year- and I have no interest in sport beyond
a good game of Pictionary! (But boy am I good at Pictionary!) As the big guns of the ad world shook their foam fingers our way- lets see what they had to offer the 110 million strong audience.

VW- The Dog Strikes Back

Weird hybrid ad from Deutsch LA, where it looks like someone lost the brief, found it behind the back of a designer sofa and noticed the words “Star Wars”in the mandatories, the day after they filmed the dog.

Bud Light- “Here We Go” Rescue dog

Mcgarrybowen give America a good reason to get a rescue dog in some better canine action.

Budweiser- Return Of The King

Life without beer is a dark place indeed. Cheers Budweiser!

Budweiser- Eternal Optimist

Loving this second ad from Budweiser, with a bouncing mash up of the Cult and Flo Rida, good times are just round the corner.

MetLife- Everyone

Charlie Brown, Top Cat and He-Man sell us insurance. A sure sign I am getting old from Crispin Porter + Bogusky. Some nice bloopers on youtube too- here and here.

E*Trade- Fatherhood

Look who’s trading from Tim Abshire and Grey New York

Honda Acura- Transactions

Seinfeld on top form in the better of the two Honda Superbowlers from RPA and directed by MJZ’s Craig Gillespie. Leno!

Honda- Matthews Day Off

24 Years of perfection. Gone in two minutes.

Audi- Vampire Party

Venables Bell & Partners held a facebook competition to unlock this spot piece by piece. Fangs very much.

Pepsi MAX- Check Out

TBWA\Chiat\Day take the fizz out of Coke Zero.

Toyota Camry- It’s Reinvented

Saatchi & Saatchi LA bring us time travelling babies and rain that makes you thin. It’s the future and its funny.

Fiat- Seduction

In this seductive spot, The Richards Group, Dallas bring sexy back- hatchback that is.

Kia- A Dream Car. For Real Life

Dreams come true from David & Goliath- if you dream about Motley Crue and Rhinos.

Chrysler- It’s Halftime in America

W+K pull out all the emotional stops with Clint Eastwood in this spot that would be more at home in a politicians campaign arsenal.

NFL- Timeline

The history of Football safety via the NFL and a Ray Charles soundtrack.

Chevy Silverado- 2012

Goodby Silverstein & Partners and director Noam Murro (who also directed the Kia spot) drive us to the end of the world. Poor Dave.

Chevy Sonic- Stunt Anthem (with OK GO!)

Ok Go give the Chevy Sonic a soundtrack to stunts.

Chevy Sonic- joy

More bugging out from Chevy.

Chevy- Happy Grad

And more from Chevy- funniest one me thinks.

Chevy Volt- Aliens

Hybrid high jinks again from Chevy- they must have smashed open that piggy bank!

Doritos- Hot Wild Girls

Part of Doritos “Crash The Superbowl” competition, where the entrants write the ads. Nice job Joe Public.

Hyundai- Think Fast

Cars, cars, cars. So many car ads.

Pepsi- Kings Court

Sir Elton John takes on the X factor finalist in the big number from the big beverage.

Coke- Arghhh!

The polar bears let of steam mid game- wearing the team colours.

and Finally…
The Avengers Trailer

Not a true ad, but its got the bloody Hulk in it!

Some good, some bad- all bloody expensive. NBC reportedly managed to get $3.5million for 30 seconds of air time. What recession?
See the best of the rest over at Ads Of The World.

oh…and the NY Giants won by the way!

by pipesy | Posted in Advertising | No Comments » | Tags: , ,

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