word from the creative frontline by Tony Pipes. Advertising, Art and Design.
April 16th, 2011

Transport for London, Chromaroma!

Chromaroma from Mudlark on Vimeo.

Commuting gets competitive as TFL and Mudlark team up to turn travel into gameplay.
Taking the data created froms travellers Oyster Cards and Bike Hire Keys it turns it into a mission based ambient game. Participants can play on their own and form a team amongst friends, they can “take” stations and also complete missions such as “get off one stop early” encouraging people to explore the parts of the city they have never seen. All aboard here.

by pipesy | Posted in Advertising, Interactive | Comments Off on Transport for London, Chromaroma! | Tags: , , , , , , ,
April 3rd, 2011

McDonald’s Dipper Lifts!

Simple, if not original, idea from Leo Burnett to promote the Chicken dipper in Shanghai.
A similar idea was created previously by Draft FCB for Oreo, using a dunk instead of a dip.
Nice device though. via creative criminals

by pipesy | Posted in Advertising, Experiential, Stunt | Comments Off on McDonald’s Dipper Lifts! | Tags: , , , , , , , ,
March 26th, 2011

Augmented Reality Cereal Toys!

Very cool augmented reality free gift from Nestle and Dassault Systèmes.
Is it me or does that kid look stoned? What do they put in the cereal?!

by pipesy | Posted in Advertising, Cool Stuff, Interactive | Comments Off on Augmented Reality Cereal Toys! | Tags: , , ,
March 17th, 2011

Lynx Angels at Victoria Station!

BBH bring heavenly angels to the hell of London rush hour.

by pipesy | Posted in Advertising, Experiential, Interactive, Stunt | Comments Off on Lynx Angels at Victoria Station! | Tags: , , , , , ,
February 26th, 2011

Coca Cola Happiness Truck!

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

by pipesy | Posted in Advertising, Experiential, Stunt | Comments Off on Coca Cola Happiness Truck! | Tags: , , , , ,
February 24th, 2011

Headless Body in Topless Bar!

Turning headlines into comedy by Y&R NY.

by pipesy | Posted in Advertising, Experiential | Comments Off on Headless Body in Topless Bar! | Tags: , , , , ,
February 22nd, 2011

Levi’s Rear View Girls!

Neat film from Colenso BBDO to promote Levi’s Curve ID range of jeans. Not sure they are staring at what she is wearing though!

by pipesy | Posted in Advertising, Stunt | Comments Off on Levi’s Rear View Girls! | Tags: , , , ,
February 19th, 2011

Volvo Art Session!

10 Artists take over and tag a Volvo.
Find out more here.

by pipesy | Posted in Advertising, Art | Comments Off on Volvo Art Session! | Tags: , , , , , ,
January 30th, 2011

Planes in Space!

Samsung and the Viral Factory drop paper planes from the sky. The really high sky.

by pipesy | Posted in Advertising, Stunt | Comments Off on Planes in Space! | Tags: , , , , ,
January 29th, 2011

Orange Winter Warmers!

A Twitter campaign from Orange and Poke, London that really warms your cockles.

by pipesy | Posted in Advertising, Experiential, Interactive, Stunt | Comments Off on Orange Winter Warmers! | Tags: , , , , , , ,













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