To launch the Mercedes-Benz 2012 C-Class Coupe, BBDO, Toronto parked one in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene. Simple and supercool.
Pretty amazing projections stunt from W+K NY.
Threadless Tees and BBH New York have hooked up with Unicef to create and sell a set of t-shirts representing the aid that Unicef are delivering in the Horn of Africa. 100% of the T-Shirt’s price goes to the cause they represent- starting with a Mosquito Nets shirt at $18.57 to a Cargo Flight shirt at $300,000! For god’s sake, don’t spill anything down it! Change the world by changing your clothes here.
180 LA and Mitsubishi take an environmental ride around Normal, Illinois. And yes, it’s a real place!
Magic idea for retail phobic males was trialled over Father’s Day weekend in IKEA’s Homebush Bay store in Sydney.
Funny promotion for Hell Pizza from Barnes, Catmur & Friends. Click on the image to have a closer look.
To promote their light beer, Heineken and Wieden + Kennedy presented a billboard on a Manhattan street corner that for most of the time was just a normal billboard. That is until for one night it became a stage for a surprise performance by TV On The Radio.
Not really my idea of perfect but someone’s I’m sure!
A better use for Post-It notes than “get milk” created by Brazilian agency Casa Darwin on the facade of the Galeria Melissa, Sao Paulo.