To launch the Mercedes-Benz 2012 C-Class Coupe, BBDO, Toronto parked one in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene. Simple and supercool.
Pretty amazing projections stunt from W+K NY.
Threadless Tees and BBH New York have hooked up with Unicef to create and sell a set of t-shirts representing the aid that Unicef are delivering in the Horn of Africa. 100% of the T-Shirt’s price goes to the cause they represent- starting with a Mosquito Nets shirt at $18.57 to a Cargo Flight shirt at $300,000! For god’s sake, don’t spill anything down it! Change the world by changing your clothes here.
180 LA and Mitsubishi take an environmental ride around Normal, Illinois. And yes, it’s a real place!
Magic idea for retail phobic males was trialled over Father’s Day weekend in IKEA’s Homebush Bay store in Sydney.
Funny promotion for Hell Pizza from Barnes, Catmur & Friends. Click on the image to have a closer look.
To promote their light beer, Heineken and Wieden + Kennedy presented a billboard on a Manhattan street corner that for most of the time was just a normal billboard. That is until for one night it became a stage for a surprise performance by TV On The Radio.
Not really my idea of perfect but someone’s I’m sure!
A better use for Post-It notes than “get milk” created by Brazilian agency Casa Darwin on the facade of the Galeria Melissa, Sao Paulo.
Brilliant collaboration with artist Oliver Paaß and Advertising Agency Jung von Matt for the German horror TV channel No.1 “13th STREET”.
via We And The Colour
