word from the creative frontline by Tony Pipes. Advertising, Art and Design.
October 21st, 2013

Phubbing: A Word Is Born!

McCann Melbourne and the Macquarie Dictionary brand took seeding to whole new level by taking a whole year to instigate a newly-invented word into the language. Phubbing is the act of snubbing someone in a social setting by looking at your phone instead of paying attention and was invented in May 2012 at the University of Sydney all with the aim of selling dictionaries.
Very Clever.

by pipesy | Posted in Advertising, Stunt | No Comments » | Tags: , ,

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