word from the creative frontline by Tony Pipes. Advertising, Art and Design.
January 2nd, 2012

Mercedes- Looks Fast Even in Park!

To launch the Mercedes-Benz 2012 C-Class Coupe, BBDO, Toronto parked one in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene. Simple and supercool.

October 13th, 2011

Blackpool’s Comedy Carpet!

Artist Gordon Young created this masterpiece in Blackpool- The comedy carpet is made of granite and concrete and features catchphrases and jokes from hundreds of famous comedians, the larger of which can be seen from the top of the Blackpool tower. Amazing.

September 2nd, 2011

Sara Hibbert- Projections!

Stunning projection installations from artist Sara Hibbert. More here.

August 28th, 2011

Heineken Occasionally Perfect Billboard!

To promote their light beer, Heineken and Wieden + Kennedy presented a billboard on a Manhattan street corner that for most of the time was just a normal billboard. That is until for one night it became a stage for a surprise performance by TV On The Radio.
Not really my idea of perfect but someone’s I’m sure!

August 3rd, 2011

Cosmo- Ipad Head!

This girl was modified to promote the first ipad only magazine, CFG- Cosmo for Guys. It’s written by women for men, so claims it’s the best way to get into women’s heads- do you see what they did there?!
Nice work from Thinkmodo.

August 1st, 2011

Jello Pudding Face Billboard!

This is pretty cool. A Twitter operated billboard whose face responds to the amount of smiley face emoticons that are posted in tweets worldwide. Mostly smiley’s gets the billboard smiling. Mostly sad faces make the billboard unhappy. Whenever the smileys dip below 50% coupons are given out to cheer up the masses. From Crispin Porter + Bogusky, you can find it at the corner of West Broadway and Grand in New York City.

July 16th, 2011

Smart Car- Small Is Beautiful!

Smart advertising for the Smart car with these mini billboards from BBDO Toronto.
via Creative Criminals

by pipesy | Posted in Advertising | No Comments » | Tags: , , ,
June 7th, 2011

McDonald’s: Pick N Play!

Clever outdoor push from DDB Stockholm. It’s McPong!

January 27th, 2011

Memory Wall!

Rethink, Vancouver turn a simple promotional message into a powerful reminder of the effects of Alzheimers.

by pipesy | Posted in Advertising, Experiential, Stunt | Comments Off on Memory Wall! | Tags: , , , ,
December 18th, 2010

Encor- Drilling!

Brilliant outdoor advert from Russian DIY company Encor.
via Creative Crimminals

by pipesy | Posted in Advertising, Experiential, Stunt | Comments Off on Encor- Drilling! | Tags: , , , , , ,

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