To launch the Mercedes-Benz 2012 C-Class Coupe, BBDO, Toronto parked one in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene. Simple and supercool.
Artist Gordon Young created this masterpiece in Blackpool- The comedy carpet is made of granite and concrete and features catchphrases and jokes from hundreds of famous comedians, the larger of which can be seen from the top of the Blackpool tower. Amazing.
Stunning projection installations from artist Sara Hibbert. More here.
To promote their light beer, Heineken and Wieden + Kennedy presented a billboard on a Manhattan street corner that for most of the time was just a normal billboard. That is until for one night it became a stage for a surprise performance by TV On The Radio.
Not really my idea of perfect but someone’s I’m sure!
This girl was modified to promote the first ipad only magazine, CFG- Cosmo for Guys. It’s written by women for men, so claims it’s the best way to get into women’s heads- do you see what they did there?!
Nice work from Thinkmodo.
Smart advertising for the Smart car with these mini billboards from BBDO Toronto.
via Creative Criminals
Clever outdoor push from DDB Stockholm. It’s McPong!
Rethink, Vancouver turn a simple promotional message into a powerful reminder of the effects of Alzheimers.
Brilliant outdoor advert from Russian DIY company Encor.
via Creative Crimminals