word from the creative frontline by Tony Pipes. Advertising, Art and Design.
May 2nd, 2011

Mercedes Interactive Print!

Loving this tech. Smartphone smartness from BBDO, South Africa.

by pipesy | Posted in Advertising, Interactive | Comments Off on Mercedes Interactive Print! | Tags: , , , , ,
April 21st, 2011

Super Smart Billboard!

Minority Report style billboard that uses face recognition to change who it targets. Apparently it can also learn and get smarter too, so already better than most people working in advertising! The smart arse ads come from New York based Immersive Labs, very clever bods indeed.

by pipesy | Posted in Advertising, Interactive | Comments Off on Super Smart Billboard! | Tags: , , , , ,
April 16th, 2011

Transport for London, Chromaroma!

Chromaroma from Mudlark on Vimeo.

Commuting gets competitive as TFL and Mudlark team up to turn travel into gameplay.
Taking the data created froms travellers Oyster Cards and Bike Hire Keys it turns it into a mission based ambient game. Participants can play on their own and form a team amongst friends, they can “take” stations and also complete missions such as “get off one stop early” encouraging people to explore the parts of the city they have never seen. All aboard here.

by pipesy | Posted in Advertising, Interactive | Comments Off on Transport for London, Chromaroma! | Tags: , , , , , , ,
April 10th, 2011

The Desperado’s Experience!

Pretty cool interactive youtube promo where you join guests at a Desperado party that just keeps getting bigger!
Created by Dufresne Corrigan Scarlett, join the party here.

by pipesy | Posted in Advertising, Interactive | Comments Off on The Desperado’s Experience! | Tags: , ,
April 2nd, 2011

Candy Chang- Before I Die!

Candy Chang is a public installation artist, designer, urban planner, and co-founder of Civic Center.
This project “Before I Die” turns an an abandoned building in her neighbourhood into an inspiring canvas of people’s aspirations. See more of this and other projects over at her site here.


by pipesy | Posted in Art, Experiential, Interactive | Comments Off on Candy Chang- Before I Die! | Tags: , , , , ,
March 30th, 2011

Lick The Rainbow!

You don’t need an ipad for this mental touch screen madness from BBDO.

by pipesy | Posted in Advertising, Interactive | Comments Off on Lick The Rainbow! | Tags: , , , , ,
March 26th, 2011

Augmented Reality Cereal Toys!

Very cool augmented reality free gift from Nestle and Dassault Systèmes.
Is it me or does that kid look stoned? What do they put in the cereal?!

by pipesy | Posted in Advertising, Cool Stuff, Interactive | Comments Off on Augmented Reality Cereal Toys! | Tags: , , ,
March 20th, 2011

Homeless Banners!

Brilliant idea to create awareness and generate donations for the Homeless from Garbergs.
Banners have been created for websites to “house” free of charge -with each click a warming handprint is left and the user is taken to a donation page for Stockholm’s Homeless. Click on the one above!
For more info and to get a banner, go here.

Here’s the banner translated…

by pipesy | Posted in Advertising, Cool Stuff, Interactive | Comments Off on Homeless Banners! | Tags: , , , ,
March 17th, 2011

iPad 2-Magic Mirror!

Pretty cool augmented reality shizzle for the new ipad.

by pipesy | Posted in Cool Stuff, Interactive | Comments Off on iPad 2-Magic Mirror! | Tags: , ,
March 17th, 2011

Lynx Angels at Victoria Station!

BBH bring heavenly angels to the hell of London rush hour.

by pipesy | Posted in Advertising, Experiential, Interactive, Stunt | Comments Off on Lynx Angels at Victoria Station! | Tags: , , , , , ,













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