word from the creative frontline by Tony Pipes. Advertising, Art and Design.
August 28th, 2011

Heineken Occasionally Perfect Billboard!

To promote their light beer, Heineken and Wieden + Kennedy presented a billboard on a Manhattan street corner that for most of the time was just a normal billboard. That is until for one night it became a stage for a surprise performance by TV On The Radio.
Not really my idea of perfect but someone’s I’m sure!

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