I’m proud to present my most recent work- the new itv3 idents.
The idents were a collaboration between itv Creative and Tundra /Andersen M Studio, via Soup Factory.
All of the idents are hand made from paper- showing true craft in this ever so cgi world.
Enjoy the first six on the link above-
Agency: ITV Creative
Directed by Espen Haslene and Martin Andersen
ITV Creative Team: Tony Pipes. David Tang, Adrian Headley & Ailie Miles
Head of Marketing: Sarah Tobias
Creative Director: Tony Pipes
Exec Creative Director: Phil Lind
Producer: Jen Lane
Production Company: ITV Creative / Soup Factory
This is part of the extensive itv rebrand, covering all channels, services and studios from itv Creative.
Here’s a glimpse at the other channels.
I recently had the good fortune of working with master typographer, Craig Ward (Words are Pictures) on this campaign for ITV Drama.
Craig created the branding and then had it physically made from wood, which he shot to create the unique branding that is being used across all ITV Drama promos. Lovely stuff.
Masterful, beautiful photography from James Minchin. The behind the scenes shots verge on the surreal as we see different decades collide- marvellous stuff indeed. See more of his work and the rest of this shoot at his website here.
Man Vs Machine has nicely rebranded Channel 4’s digital channel More 4, with 4Creative and Jason Bruges Studio. The project was prompted by a change in programming, moving from culture and factual to a more lifestyle focus.