word from the creative frontline by Tony Pipes. Advertising, Art and Design.
January 16th, 2012

The IKEA Apartment!

Big Brother comes to the Paris Metro in this project where, over six days, 5 people will live in the small apartment viewed by thousands of travellers.
The fully furnished space was developed by creative agency Ubi Bene to highlight how IKEA furniture is compatible with small spaces.
via adverblog

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by pipesy | Posted in Advertising, Experiential, Stunt | No Comments » | Tags: , , ,

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