word from the creative frontline by Tony Pipes. Advertising, Art and Design.
June 27th, 2011

Artis: Babyboom Viral Stickers!

Artis babyboom from Dawn Amsterdam on Vimeo.

Not sure what the council or local shopkeepers thought about this, but it’s certainly an effective campaign. It gave people the chance to remove the stickers from posters and re-post them around the city, making the campaign go “physically viral”. Good work from agency Dawn of Amsterdam.

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