word from the creative frontline by Tony Pipes. Advertising, Art and Design.
June 20th, 2011

Whopper Lust!

Clever DirecTV campaign where you get real whoppers for staring at one on a TV screen. Crispin Porter + Bogusky came up with the concept where the longer you drool at the screen the more free food you can win. Americans have stared at the sandwich for over 300,000 cumulative minutes since Monday, according the marketing agency proving that there is not much on American TV! Read the full story here.

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by pipesy | Posted in Advertising, TV | No Comments » | Tags: , , ,

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